Privacy Policy

Last updated: 12.09.2025

Thema Early Years Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard personal information when you use our services.

We operate a dedicated indoor playroom in London for children aged 0–5 years old, alongside related facilities (baby changing, feeding rooms, buggy storage, café, lounge areas).

By using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following personal information:

  • Parent/Guardian details: name, email, phone number, booking/payment information.

  • Child details: name, age, and any information necessary for safety (e.g., allergies if disclosed voluntarily).

  • Usage data: booking history, attendance records, communications with us.

  • CCTV footage: for safety and security within the premises.

  • Website data (if applicable): cookies, IP address, device/browser information.

We do not knowingly collect information directly from children. All data relating to children is provided by their parent/guardian.

2. How We Use Personal Information

We use personal data for the following purposes:

  • To process bookings, payments, and manage your account.

  • To ensure child safety and age-appropriate access to play areas.

  • To provide customer support and respond to enquiries.

  • To send service-related notifications (e.g., booking confirmations, changes to opening hours).

  • To maintain security and prevent fraud or misuse.

  • To comply with legal obligations.

  • With consent, to send updates, offers, or marketing communications (you can opt out anytime).

3. Legal Bases for Processing

We process personal data under the following legal grounds:

  • Contractual necessity – to deliver the services you book.

  • Legal obligation – to comply with health, safety, and tax laws.

  • Legitimate interests – ensuring safety, business operations, and service improvements.

  • Consent – for marketing communications or optional data (e.g., allergy disclosure).

4. Data Sharing and Disclosure

We do not sell personal data. We may share information with:

  • Service providers (e.g., payment processors, IT support).

  • Regulators or authorities when required by law.

  • Insurance providers or legal advisors in the event of an incident.

All third parties are contractually bound to handle personal data securely and in compliance with UK and EU law.

5. Data Retention

We keep personal data only as long as necessary:

  • Booking and payment records – up to 6 years (for tax/legal purposes).

  • CCTV footage – usually up to 30 days unless required for investigation.

  • Marketing data – until you withdraw consent.

6. Data Security

We use appropriate technical and organisational measures to protect data against unauthorised access, alteration, loss, or disclosure.

7. International Transfers

We primarily store and process data within the UK/EEA. If data is transferred outside the UK/EEA, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

8. Your Rights

You have the following rights under UK and EU GDPR:

  • Access to your personal data.

  • Correction of inaccurate or incomplete data.

  • Deletion of data (subject to legal obligations).

  • Restriction or objection to processing.

  • Data portability (where applicable).

  • Withdrawal of consent (for marketing or optional disclosures).

You can exercise these rights by contacting us (see Section 10).

9. Children’s Data

We only collect limited data about children necessary for safety and booking purposes, always provided by a parent/guardian. We do not use children’s data for marketing.

10. Contact Us

If you have questions, concerns, or wish to exercise your rights, please contact us:

Thema Early Years LTD

8 Devonshire Square, London, UK, EC2M4YJ
Email: hello@themaearlyyears.co.uk
Phone: 07447002381

If you are not satisfied, you may lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website or made available at our premises.